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McDonald's Global Comparable Sales Rise 3.1% in May

13.06.2011 11:18
McDonald's Corporation (NYSE: MCD) announced global comparable sales growth of 3.1% in May. Performance by segment was as follows: U.S. up 2.4%, Europe up 2.3% Asia/Pacific,Middle East and Africa up 4.3%

"McDonald's ability to connect with consumers and deliver the menu choices, everyday affordability and experience that is in tune with today's lifestyles has been the cornerstone of our ongoing sales momentum," said McDonald's Chief Executive Officer Jim Skinner. "The modernization of our restaurants, coupled with menu innovation and enhanced accessibility of our Brand continues to deliver the unique McDonald's experience that is resonating with our customers around the world."

U.S. comparable sales increased 2.4% for the month. The national launch of Frozen Strawberry Lemonade, the popularity of Fruit & Maple Oatmeal and the continued demand for McDonald's signature beverage and core offerings were key contributors for the month.

In Europe, May comparable sales increased 2.3% driven by strong performance in France, Russia and the U.K., partially offset by Germany. Key contributors to Europe's May results included premium menu offerings such as McWraps and the 1955 burger, limited-time food events like the U.K.'s Great Tastes of America campaign, and the ongoing benefit of modernized locations that are differentiating the McDonald's experience.

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