KIT digital Selected by Voice of America to Power VOA Direct, a New Global Content Marketplace
VOA Direct will serve as the online media content distribution hub for VOA's network of 1,400 radio and TV affiliates across 38+ countries. The KIT Platform software solution will provide VOA with a fully managed platform to automate syndication and instant/simultaneous delivery of VOA's media assets, including video footage, audio and still images.
Using the KIT Content Marketplace offering, VOA Direct will allow affiliates to immediately upload, access, preview and order media files in all necessary IP-based protocols and formats for distribution over television, radio, web, mobile, and tablet devices. The KIT Content Marketplace will also allow VOA to manage rights restrictions based on customer preference and access.
VOA, which first went on the air in 1942, is a multimedia international broadcasting service funded by the U.S. Government through the Broadcasting Board of Governors. VOA broadcasts approximately 1,500 hours of news, information, educational, and cultural programming every week to an estimated worldwide audience of 123 million people. Programs are produced in 44 languages and are intended exclusively for audiences outside of the United States.
"KIT digital continues to work with the largest broadcasters and content owners in the world like VOA, and provide the cloud-based platform solutions they need to succeed on a global scale," said KIT digital's vice president of content services, Elin Askfelt. "Innovative content management is becoming a cornerstone of value for major content owners, and the work we are doing with VOA is a prime example of how KIT digital can provide an elegant and easy-to-use solution that meets the challenge of very large scale requirements."
"The flexibility of the KIT Platform allows us to deliver solutions that are tailored to our client's specific needs and provide seamless management and global distribution of content in a time-sensitive, flexible and cost-efficient manner," added Askfelt.
The KIT Platform's Content Marketplace offering enables content originators and syndicators to deliver long- and short-form video content, audio content and images to multiple destinations around the world from a single source asset management platform.
This functionality dramatically reduces the time and cost of individualized content workflow and terrestrial or satellite delivery. The KIT Platform also provides customers with extensive rights management tools that can support the most complex digital rights matrices, offering a reliable and auditable way to secure content rights and comply with restrictions for specific regions and affiliates. Other KIT digital customers that leverage KIT Content Marketplace include The Associated Press, Disney-ABC, SNTV, Sportfive and Getty Images.
SOURCE: KIT digital, Inc.
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