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McDonald's Strong Performance Continues: April Comparable Sales Up 6.0%

16.05.2011 14:13
McDonald's Corporation (NYSE: MCD) announced global comparable sales growth of 6.0% in April. Performance by segment was as follows: U.S. up 4.0%, Europe up 6.5% Asia/Pacific, Middle East and Africa up 6.5%.

"Our sales momentum continues as we focus on optimizing the menu with the right food and beverage offerings, modernizing the restaurant experience by upgrading our customer service and restaurant designs, and broadening our accessibility through convenience and everyday value," said McDonald's Chief Executive Officer Jim Skinner. "The demand for McDonald's continues to grow, reflecting the success of our efforts to provide an enjoyable experience for customers around the world."

In the U.S., April comparable sales rose 4.0% fueled by the popularity of the McCafe beverage line-up, including the recently introduced McCafe shakes, McDonald's market-leading breakfast menu, and featured core products including the Big Mac and Quarter Pounder with Cheese.

The strength of McDonald's European business continued with April comparable sales up 6.5% led by performance in the U.K., France and Russia. April's results were driven by emphasis on premium beef and chicken options, unique dessert offerings and the ongoing benefit of restaurant reimaging.

Comparable sales in Asia/Pacific, Middle East and Africa increased 6.5% led by performance in China, Japan and Australia. Strong consumer appetite for locally-relevant menu options, compelling value and the convenience of McDonald's drove the segment's April results.

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