Deutsche Telekom increases brand value and remains the number one global telco brand

Deutsche Telekom is once again among the world's most successful and valuable brands. This is confirmed by the "Brand Finance Global 500" study, published today by the leading brand valuation consultancy Brand Finance at the World Economic Forum in Davos. According to the study, Deutsche Telekom remains the strongest telecommunications brand in the world and is further extending its lead over competitors Verizon and AT&T. It achieved a strong eleventh place in the overall ranking. In Europe and Germany, T remains the clear number one among corporate brands. Deutsche Telekom is the only European company represented among the top 20 most valuable brands worldwide. The global ranking is led by Apple, followed by Microsoft, Google, and Amazon.

Telekom's successful performance is based on its current brand value, the highest in the company's history. According to the study, this amounts to 96.2 billion US dollars. The increase compared to the previous year's value (USD 85.3 billion) is 12.8 percent, representing a record increase of approximately 11 billion US dollars. Since 2020 (USD 39.9 billion), Deutsche Telekom's brand value has increased by 141 percent, more than doubling within this period.

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