Channel 4 Voice and Gesture App Developed in Partnership With KIT digital Wins IBC2012 Innov. Award
A leading video management software and services company, KIT digital developed the app with technology partners Microsoft, Red Bee Media, Akamai, 24/7 Realmedia and Metabroadcast. The gesture and voice activated control features are fundamental to the 4oD user experience, setting the broadcaster's on-demand service apart from competitive offers and positioning Channel 4 to leverage the Xbox as a video delivery platform to drive future revenue streams.
"On behalf of our partners at KIT digital, and the Xbox development people at Microsoft, I am absolutely delighted to be accepting this IBC Innovation Award," said Sarah Milton, head of VOD, Channel 4. "We were the first broadcaster in the world to launch a comprehensive video-on-demand service and our audience can now literally move and talk their way to watching their favorite programs. Thank you IBC for the award, and thank you to all our viewers in the UK for making it such a runaway success."
Launched in December 2011, the use of the app has been higher than forecast, making it a significant contributor to Channel 4's 2012 forecast of 4oD views.
The International Broadcasting Convention (IBC) is the premier annual conference and exhibition for professionals engaged in the creation, management and delivery of electronic media and entertainment content worldwide. The IBC Innovation Awards recognize the practical application of leading edge technology and successful entries will primarily show how the technology is benefitting the user -- whether a broadcaster, content producer or their viewers at home.
Source: KIT digital, Inc.
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