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KIT digital Connects Major Broadcasters to More Screens

07.09.2012 15:25
Sep 07, 2012 (Marketwire via COMTEX) --As broadcasters around the world grapple with the challenges of changing viewer behaviour and new consumer technologies, KIT digital Inc. (NASDAQ: KITD), a leading video management software and services company, is rolling out novel solutions to keep its major broadcaster customers relevant and successful. The Cosmos platform, KIT digital's broadcast-grade video management system, is the backbone of new over the top (OTT) services being offered by the likes of OSN in the Middle East, RTÉ in Ireland and Sky Deutschland in Germany.

OSN, the leading Pay-TV network in the MENA region, worked with KIT digital to extend its OSN Play multiplatform OTT service to deliver content to the iPad in time for the 2012 London Games. Leveraging the Cosmos platform, KIT digital worked under a tight deadline to design and develop an all-new user interface supporting English and Arabic languages, as well as both live and on demand streams of the Games. The new application integrated Microsoft AuthenTec digital rights management technology (the first such implementation on an Apple device) in order to protect the broadcaster's valuable content.

"The video on demand and multiplatform offering is a critical part of OSN's business going forward, because we know our subscribers want to access our great content anytime, anywhere," said Mark Billinge, Vice President Broadcast Operations and Technology at OSN. "We chose KIT digital as our partner because they have proven experience of delivering this type of technology and could integrate it into our existing platforms to minimise the additional investment."

Cosmos and its VOD Store frontend are based on open standards and scalable technologies, allowing broadcasters to rapidly implement services as consumer preferences develop. This ability to respond quickly to evolving viewer behaviour is key for broadcasters to maintain their audience and ad revenue. Cosmos goes one step further by supporting subscription and transactional monetization models as well, opening up new potential revenue sources for customers who may still only be developing their own strategies for succeeding in today's market.

"Forward-looking broadcasters like OSN realize the commercial opportunity of 'TV Everywhere' services. As innovators and solution providers, we take the guesswork and risk out of designing and deploying those high-value offerings," said KIT digital Chief Technology Officer Mark Christie. "By providing the technology and expertise to quickly deploy reliable solutions, our customers can stop worrying about their systems and instead focus on growing their audience."

About KIT digital, Inc.

KIT digital (NASDAQ: KITD) is a leading video management software and services company. Cosmos and Cloud, the company's video asset management systems, enable leading broadband media companies to produce, manage and deliver multiscreen socially-enabled video experiences to audiences wherever they are. KIT digital services nearly 2,500 clients in 50+ countries including some of the world's biggest brands, such as Airbus, The Associated Press, AT&T, BBC, BSkyB, Disney-ABC, Google, HP, Mediaset, MTV, News Corp, RCS Media Group, Sky Deutschland, Sky Italia, Telecom Argentina, Telecom Italia, Telefonica O2, Universal Studios, Verizon, Vodafone and Volkswagen. KIT digital maintains headquarters in New York City and offices in more than a dozen countries around the world. Visit the company at www.kitd.com or follow on Twitter at www.twitter.com/KITdigital.

KIT digital Media Contact:
Daniel Goodfellow
SVP, Global Marketing and Communications
Tel. +1-917-513-6081
Email Contact
KIT digital Investor Contact:
Murray Arenson
Managing Director, Financial Strategy
Tel. +1-646-553-4900

Source: KIT digital

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